What’s in a motto?

In the first of what he plans to be monthly essays in The Space Review on the progress of his business, Sam Dinkin of SpaceShot describes the process that went behind the selection of his company’s motto, “Astrae Popularetis”. The phrase can mean “You shall see the Stars belong to the People”, but he notes that it can have alternative interpretations, including “You shall see the Stars devastated, totally despoiled.” He also has some comments on his business strategy (flights won in his company’s competitions cannot be resold to prevent downward pressure on Rocketplane’s retail prices) and his competition, Virgin Galactic.

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